Privacy policy

Maxis Retail Ltd is committed to protecting your privacy and handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit or use shopmaxis.com, create an account, place an order, contact us or otherwise interact with our business.

For the purposes of applicable UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, Maxis Retail Ltd is the data controller of the personal information described in this Privacy Policy, except where another organisation acts as a separate controller for its own processing activities.

Personal Information We Collect

Depending on how you interact with us, we may collect and process the following categories of personal information:

  • Identity and contact information, including your name, billing address, delivery address, email address and telephone number
  • Order and transaction information, including products viewed, purchased, returned or cancelled, order history, delivery information and transaction details
  • Payment related information, including payment method, payment status and transaction information. Payment card information may be processed securely by our payment providers rather than stored directly by us
  • Account information, including account details, preferences and settings
  • Communications, including information you provide when contacting customer service, using our contact forms, communicating by email or using available chat facilities
  • Technical information, including IP address, browser type, device information, operating system and other technical identifiers
  • Usage information, including information about how you browse and interact with our website, products and services
  • Fraud prevention and security information, where necessary to protect customers, transactions and our business

How We Collect Personal Information

We may collect personal information:

  • directly from you, for example when you create an account, place an order, contact us or request a return
  • automatically, when you browse or interact with our website, including through cookies and similar technologies
  • from service providers, where they provide services on our behalf or support the operation of our website and business
  • from business partners and other third parties, where permitted by law and relevant to the services we provide

How We Use Your Personal Information

We may use personal information for the following purposes.

Processing and Fulfilling Orders

We use personal information to:

  • process and manage orders
  • process payments
  • arrange delivery
  • provide order confirmations and updates
  • manage cancellations, returns and refunds
  • maintain transaction records
  • provide customer support

Managing Customer Accounts

We may use personal information to:

  • create and maintain customer accounts
  • remember preferences and settings
  • provide access to order history and account features
  • maintain account security

Customer Service and Communications

We use personal information to:

  • respond to enquiries
  • provide product and order support
  • investigate complaints
  • communicate about orders, returns, refunds and other service matters

Improving Our Website and Services

We may use personal information and usage information to:

  • understand how customers use our website
  • improve website functionality and performance
  • improve our products and customer experience
  • diagnose technical issues
  • analyse business performance

Security and Fraud Prevention

We may use personal information to:

  • protect customer accounts
  • detect and investigate suspected fraud
  • protect transactions
  • prevent misuse of our website
  • maintain the security of our systems and services

Legal and Regulatory Purposes

We may process personal information where necessary to:

  • comply with legal obligations
  • respond to lawful requests from courts, regulators, law enforcement or government authorities
  • establish, exercise or defend legal claims
  • enforce our terms and policies

Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

  • Contract: where processing is necessary to enter into or perform a contract with you, including processing orders, payments, deliveries, returns and refunds
  • Legal obligation: where processing is necessary to comply with legal or regulatory requirements, including tax, accounting and consumer protection obligations
  • Legitimate interests: where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and interests. This may include fraud prevention, website security, service improvement and the effective operation of our business
  • Consent: where you have given consent for a specific purpose and consent is the appropriate lawful basis, including where consent is required for certain non essential cookies or similar technologies

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, support security, understand website usage and provide functionality.

Some cookies and similar technologies may be necessary for the website to function properly. Others may be used for analytics or other non essential purposes and may require your consent under applicable law.

Where consent is required, available privacy choices may be provided through controls on our website. You can also manage certain cookie settings through your browser.

Disabling some cookies may affect the functionality or performance of parts of the website.

How We Share Personal Information

We may share personal information where reasonably necessary with:

  • ecommerce and website platform providers
  • payment processors and payment service providers
  • delivery companies, postal operators and fulfilment providers
  • IT, hosting, cloud storage and security providers
  • analytics providers
  • customer support providers
  • professional advisers, including accountants, legal advisers and insurers
  • regulators, courts, law enforcement bodies or government authorities where required or permitted by law

We may also disclose information in connection with a business reorganisation, sale, merger, acquisition or similar transaction, subject to applicable legal requirements.

We do not disclose personal information to third parties without a lawful basis or other valid legal justification.

Relationship with Shopify

Our online store is hosted using Shopify.

Shopify provides ecommerce infrastructure and related services that support the operation of our website and may process personal information in connection with your access to and use of the store.

Information may be transmitted to Shopify and relevant service providers where necessary to provide, secure, maintain and improve ecommerce services.

Shopify may also process certain personal information for its own purposes as described in its own privacy documentation.

For more information, please see the official Shopify Consumer Privacy Policy and Shopify Privacy Controls.

Payment Processing

Payments may be processed by third party payment providers.

Depending on the payment method you choose, your payment information may be collected and processed directly by the relevant payment provider. We may receive transaction information such as payment status, payment method and transaction references without receiving or storing complete payment card details.

Payment providers process personal information in accordance with their own terms and privacy notices.

Delivery and Fulfilment

We may share information necessary to fulfil and deliver orders with postal operators, couriers, delivery providers and other relevant service providers.

This may include your name, delivery address, contact details and information necessary to complete or manage delivery.

Third Party Websites and Links

Our website may contain links to websites, services or platforms operated by third parties.

If you follow a third party link, that organisation may process your personal information under its own privacy policy and terms. We are not responsible for the privacy practices of independent third party websites or services.

We recommend reviewing the relevant privacy information before providing personal information to a third party.

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, we will rely on an appropriate legal transfer mechanism. Depending on the circumstances, this may include:

  • UK adequacy regulations
  • the UK International Data Transfer Agreement
  • the UK Addendum to approved EU Standard Contractual Clauses
  • another lawful safeguard or exception permitted under applicable data protection law

Where required, additional assessments or measures may be used to protect personal information.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, tax, accounting, security and dispute resolution requirements.

Retention periods may vary depending on:

  • the type of information
  • the purpose for which it is used
  • whether an account remains active
  • contractual requirements
  • legal and regulatory obligations
  • the need to establish, exercise or defend legal claims
  • fraud prevention and security requirements

When personal information is no longer required, we will delete, anonymise or otherwise handle it in accordance with applicable legal requirements and our retention practices.

Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or electronic storage is completely secure. You should take reasonable steps to protect account credentials and avoid sending sensitive information through insecure channels.

If you create an account, you are responsible for keeping your login credentials confidential.

Children’s Privacy

Our website and services are not directed specifically at children, and we do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact us using the details below so that we can investigate and take appropriate action.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

  • Right of access: to request information about personal information we hold about you and obtain a copy
  • Right to rectification: to request correction of inaccurate or incomplete personal information
  • Right to erasure: to request deletion of personal information in certain circumstances
  • Right to restriction: to request restriction of processing in certain circumstances
  • Right to data portability: to receive certain personal information in a structured, commonly used and machine readable format and, where applicable, request its transfer
  • Right to object: to object to certain processing, including processing based on legitimate interests in appropriate circumstances
  • Rights relating to consent: to withdraw consent where processing relies on consent
  • Rights relating to automated decision making: where applicable under data protection law

These rights are not absolute and may be subject to legal conditions, limitations and exemptions.

To exercise a right, contact us using the details below. We may need to verify your identity before responding.

Your Right to Object

You have the right to object to certain processing of your personal information in particular circumstances.

To object to relevant processing, please contact us at sales@maxisretail.com.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate and respond.

You also have the right to complain to the UK data protection regulator:

Information Commissioner’s Office (ICO)

You can find current contact details and information about making a complaint on the ICO website.

If you are located outside the United Kingdom, you may also have the right to contact the relevant data protection authority in your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, website functionality, service providers or legal and regulatory requirements.

When we update this policy, we will publish the revised version on this website and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices or wish to exercise your data protection rights, please contact us:

Email: sales@maxisretail.com
Telephone: +44 7825 702795
Customer service hours: Monday to Friday, 9:00am to 5:00pm

Business Information

Maxis Retail Ltd
Company number: 13491694
VAT number: GB431475409
Registered business address: 49A Newell Road, Hemel Hempstead, Hertfordshire, HP3 9PB, United Kingdom
Email: sales@maxisretail.com
Telephone: +44 7825 702795
Website: shopmaxis.com

For the purposes of applicable UK data protection law, Maxis Retail Ltd is the data controller for the personal information described in this Privacy Policy, except where another organisation acts as a separate controller for its own processing.

Last updated: 8th July 2026